Primary Purpose:

Provide strategic leadership for the District’s marketing, communications, and community-facing messaging by shaping and amplifying a clear, consistent narrative across all platforms and audiences. The Director of Marketing & Community Relations ensures the District’s story - what we believe, what we offer, and how we serve students and families - is communicated effectively through campaigns, events, internal and external messaging, and coordinated outreach that positions the District as the District of Choice.

Education / Certification:

1. Bachelor’s degree in journalism, communications, public relations, or related field preferred.

Special Knowledge / Skills:

1. Knowledge of creating and managing marketing projects
2. Knowledge of desktop publishing and graphic design
3. Superior presentation and analytical skills, plus demonstrated skills to handle a variety of assignments simultaneously.
4. Strong communication, public relations, and interpersonal skills
5. Ability to use Photoshop, Illustrator, Dreamweaver, InDesign, and WordPress
6. Ability to implement policy and procedures
7. Ability to analyze and interpret data and statistics
8. Ability to work under deadline pressure and extra hours if needed on assignments

Experience / Other Requirements:

1. Three years of successful communications, marketing, and/or advertising experience in public education preferred.
2. Personal cell phone is required to handle district related business, including after hours, or when away from the office on district business.

Major Responsibilities and Duties:

District Narrative, Messaging & Brand Stewardship

1. Lead development and stewardship of the District’s narrative, messaging framework, and brand voice.
2. Ensure consistency and clarity across Districtwide and campus communications.
3. Translate District goals, instructional priorities, and initiatives into accessible, family-centered messaging.
4. Serve as the internal authority on tone, messaging standards, and communication alignment.

Marketing Strategy & Campaign Leadership

1. Lead integrated marketing campaigns that support enrollment, recruitment, retention, and community awareness.
2. Oversee creative direction for campaigns across print, digital, video, and live platforms.
3. Align paid, owned, and earned media strategies to amplify District priorities.
4. Ensure campaigns reflect authentic storytelling and measurable impact.

Internal & External Communications

1. Oversee districtwide internal communications to staff, ensuring alignment, clarity, and engagement.
2. Guide external communications to families and the community, including districtwide messages and campus-facing frameworks.
3. Cultivates proactive relationships with local state & regional media outlets to elevate Comal ISD storytelling & District visibility.

District & Special Events Communications Leadership

1. Provide strategic communications leadership for major District and special events, including Opening of Schools, banquets, recognitions, and signature events.
2. Ensure event messaging, scripts, branding, visual presentation, and storytelling are cohesive and aligned with District priorities.
3. Develop & execute proactive media outreach strategy that positions Comal ISD as a trusted source on education.
4. Ensure events reinforce the District’s narrative and values.

Community Relations (Communications Lens)

1. Support community engagement through proactive, transparent, and consistent communications.
2. Serve as a point of coordination for messaging related to community outreach, family engagement, and parent communications.
3. Draft, review, & distribute press releases, media advisories, statements, & pitched stories that amplify district achievements, initiatives, and student & staff success.

Leadership, Integration & Oversight

1. Provide leadership and oversight across marketing, communications, social media, web, and storytelling functions.
2. Identify gaps or inconsistencies in messaging or delivery and implement improvements.
3. Mentor and support Communications staff to strengthen clarity, confidence, and effectiveness.

Measurement & Continuous Improvement

1. Monitor and analyze engagement, reach, and effectiveness of communications and marketing efforts.
2. Use data and feedback to refine messaging, campaigns, and communication strategies.
3. Report insights and outcomes to the Chief Communications Officer and District leadership.

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Maintain emotional control under stress.
2. Occasional prolonged and irregular hours.
3. Frequent districtwide and statewide travel.
4. Ability to lift and carry up to 20 pounds.